Ha Jung-woo’s ‘Call Me Later’ blows up after V keeps up to 50 bottles
Actor Ha Jung-woo’s special-edition Russian Jack Sauvignon Blanc with Martinborough Vineyard went viral after BTS member V said he stocks up to 50 bottles at home. Korea Daily frames the pairing as spicy red bossam kimchi plus lean pork.
A New Zealand Sauvignon Blanc became a Seoul shelf story without a cellar tour.
Korea Daily reports that actor Ha Jung-woo collaborated with Martinborough Vineyard on a special-edition Russian Jack labelled ‘Call Me Later’. The playful name nudges you to put the phone down. Fame jumped when BTS member V said he likes to keep up to 50 bottles at home — celebrity stock that Gen-Z-adjacent drinkers notice.
The pairing cue is not plain boiled pork alone. It is spicy, salty red bossam kimchi with lean pork, then a sip of pale, high-acid Sauvignon Blanc. The wine’s acidity cuts heat and salt so the pork’s sweetness can show. That is classic white-with-heat logic, not a red “protein rule”.
Mini-concept: acidity is a knife for chilli and brine. When a famous name stocks dozens of bottles, the knife becomes a preference signal — who keeps what on the shelf — more than a tasting-note argument.
A flavoured can never needed fifty bottles of Martinborough Sauvignon Blanc in a Seoul cupboard. This one did, after a singer said the number out loud.
Remember: up to 50 bottles at home for V; the cut is SB acidity on spicy bossam kimchi.
Source: Korea Daily