Singapore’s import ledger flips: sparkling leads still on value
For a second year, sparkling wines exceed still wines in Singapore’s combined import value — about 52% and above — led by Champagne. Sparkling volumes still fell in 2025, so the lead is price mix, not more local drinking.
Import value is not the same as how much a city drinks.
For a second straight year, sparkling wines beat still wines in Singapore’s combined wine import value — roughly 52% and rising — led by Champagne and other premium French bottles. That sounds like a nightlife boom. Look closer. Sparkling volumes fell in 2025. The value lead reflects price mix: fewer, dearer bottles moving through a hub, not denser local toasting every night.
Singapore stores, re-exports and taxes inflate import stats versus true domestic consumption. Flows continue onward to Indonesia, Malaysia, India and beyond. So the ledger can say “sparkling wins” while a Singaporean Thursday still defaults to something easier and cheaper.
Mini-concept: hub maths. Value share tracks what warehouses and re-exporters move. Drinking share tracks what people open. Champagne can lead the bill and still lose a no-plan evening to a ready-to-drink can. Intentional sparkling wins when the night has a reason — a dinner, a guest, a celebration.
Anchor the number. About 52% sparkling by import value is a hub story first. Treat it as a nightlife map only after you separate storage from the glass.
Source: French Chamber of Commerce in Singapore (citing Vino Joy)