Adama HER wines: women-led, black-owned Cape brand in Wellington
WoSA’s Wellington feature highlights Adama’s HER collection — general manager Praisy Dlamini and a team of eight women steering a black-owned Cape brand. Ownership is part of the taste story.
Who pours the wine is becoming part of why you pick the bottle.
WoSA’s Cape Chatter welcome to Wellington puts Adama Wines in the frame: a black-owned, women-led project with Praisy Dlamini as general manager and about eight women managing the HER collection’s growth. That is not a side note for a press release. In a Cape industry still wrestling with whose names appear on labels, Adama makes the people visible.
Mini-lesson: “people” stories in wine are market stories. Younger drinkers already vote with ethics on coffee and clothes. Wine is catching up. A brand that can show real leadership — not only a muse on the label — fits the intentional-choice lane against anonymous cans.
You do not need to romanticise. You need to notice: Wellington is not only Pinotage trophies. It is also new ownership patterns trying to stick.
Pattern: HER collection, women-led, black-owned. Preference can include who holds the keys.
Wellington’s wider scene — from Pinotage shows to new brands — needs ownership diversity to stay credible with younger buyers. Adama’s HER line turns that need into a product you can actually purchase. Put it on a table with friends who care who made their coffee and clothes. Wine finally joins the same intentional checklist.
Source: WoSA