Stacked tariffs add. A first duty plus a second surcharge can compound on the same shipment. Exporters must price for the sum, not the headline alone — or watch the US channel shrink overnight.
A Vindima explains two July 2026 US rounds — 25% from 22 July, then an extra 12.5% from 24 July — combining to about 37.5% on Brazilian wine and sparkling caught in both lists. On a $10 FOB bottle that is roughly $3.75 of duty before importer markup. The toast gets taxed before it reaches the table.
Mini-concept: sparkling was once a priority channel for Brazil into the US. Stacked entry tickets tax the toast, not only the truck. A category built on celebration now carries a steep border cost that everyday cans never face.
For intentional drinkers, the choice is clearer when you see the maths. A cheap can has no tariff story. A Brazilian sparkler must clear a thick wall before it reaches your glass — so open markets matter as much as good bubbles.
Remember 37.5%: stacked tariffs tax the toast. Markets that stay friendlier will matter more than ever.