Twenty years is a long run for a pink bottle. Whispering Angel, the flagship of Château d’Esclans under Moët Hennessy, marks that birthday with a limited-edition SKU that carries founder Sacha Lichine’s signature on the glass.
Shanken News Daily’s June 2026 rosé round-up puts the brand at about 535,000 cases in 2025, up 2%. Julia Cuissart de Grelle, head of Esclans at Moët Hennessy, says Provence rosé is leaving the “summer only” lane. Shoppers reach for higher-quality pinks across more months — and more formats, including sparkling rosés climbing nearby shelves.
Mini-concept: a signature anniversary bottle is brand storytelling you can hold. It turns a category that once meant picnic season into a deliberate pour with a founder name attached. That is how a pink wine competes with RTDs that shout flavour but rarely say place or harvest.
For Gen Z and millennials, the choice is not “rosé or nothing.” It is whether the glass has a region, a year, and a person behind it. Provence still sells sun. The 20th-anniversary bottle sells intention on a crowded shelf.
Keep the pattern: 20 years, one signature, and a category learning to work year-round. Pink can be seasonal fun — or a named bottle you open on purpose.