When a global sparkling giant exits, a local wine company can inherit the stage.
Drinks Business frames “Project Paradise” as Sula’s purchase of the former Chandon India estate — about 19 acres in Dindori — after Moët Hennessy stepped back from making sparkling wine in India. The plan leans into resort and wine tourism, timed toward the massive 2027 Kumbh visitor wave. That is not only a land deal. It is a bet that Indian drinkers will keep arriving in Nashik for experiences, and that a famous sparkling address can be rewritten as a hospitality magnet.
Mini-lesson: asset reuse beats nostalgia. A sparkling plant can become rooms, kitchens, and tasting routes. The brand memory of Chandon still draws curiosity; Sula’s job is to convert that curiosity into Indian wine preference, not only champagne cosplay.
For Gen Z, the story is ownership. Local companies buying global leftovers can mean more Indian wine stories on the ground you can visit.
Pattern: 19 acres, tourism first. Exit for one group, stage for another.
Watch the Kumbh timing. Huge pilgrim and tourist flows create rare demand spikes for beds, meals, and memorable pours. Turning a sparkling address into a resort is a bet that those spikes can fund year-round wine education on site.