Saverglass × Domaine Serene: Cépage Eco bottle cuts >200 g, keeps the 35-year shape
French glassmaker Saverglass and Oregon’s Domaine Serene (Evenstad Estates) launch Cépage Eco: more than 200 g lighter (~30%), same silhouette after 35 years. About 15 t CO₂ avoided a year; roll-out across Oregon and Burgundy estate wines.
Luxury wine still wants a familiar bottle. It no longer wants the same freight of glass.
Saverglass and Domaine Serene announced the Cépage Eco bottle on 18 September. The Oregon estate — flagship of Evenstad Estates, with vineyards in the Willamette Valley and Burgundy — worked with the French premium glassmaker to cut more than 200 grams from the pack, about 30% lighter, without rewriting the silhouette that has marked the brand for 35 years.
That shape was the hard brief. Michael Fay of Evenstad Estates said the bottle has looked the same for three and a half decades; weight could not erase what buyers recognise. Saverglass engineered the cut so the bottle still runs Domaine Serene’s high-speed lines and still reads as the same icon on a shelf.
The climate line is concrete: roughly 15 metric tonnes of avoided CO₂ a year from lighter glass and less mass on trucks, and nearly 250,000 pounds less glass shipped annually. For the first time the same global package will dress estate wines in both Oregon and Burgundy.
Mini-concept: lightweighting is not a prettier label. It is less sand melted into glass for the same silhouette — so every kilometre of freight burns for wine, not for surplus bottle weight.
A flavoured can never had a 35-year shape to defend. This bottle kept its face and lost its ballast.
Keep: when a luxury Pinot or Chardonnay still looks like itself, ask whether the glass under the label got lighter — or only the story did.
Remember: Cépage Eco >200 g / ~30% lighter; ~15 t CO₂/year avoided; Oregon + Burgundy estate roll-out; silhouette held 35 years.
Source: EIN Presswire / Saverglass