Who walks into the tasting room predicts who buys the next bottle.
Hindu Business Line coverage around Sula’s tourism scale in 2026 highlights that women account for roughly half of tasting-room visitors. In a drinks culture where spirits occasions often skew male, that parity is a structural signal. Wine tourism becomes an on-ramp where women taste, learn and lead group choices — weekends, friends’ trips, wedding planning — not only as plus-ones.
Mini-lesson: visitor mix is future demand. If half the tasting-room feet belong to women, retail and restaurant strategies that ignore them waste growth. Education style, glass size, food pairing and safety of the night out all matter.
Gen Z already expects parity in cultural spaces. Choosing wine tourism together — not defaulting to spirits-heavy rooms — is how intentional drink culture widens.
Training staff, restrooms, lighting and group-booking tools should reflect that half. So should marketing that speaks to women as decision-makers, not as an afterthought segment. When tasting rooms mirror real visitors, Indian wine culture stops borrowing spirits’ old seating chart.
Pattern: ~50% women visitors. The tasting room rewrites who wine is for.